Isha Tiwari
In recent years, Artificial Intelligence (“AI”) has become a vital part of a person’s daily life. Nonetheless, it has also increased the potential risk of crimes. AI has the scope of changing the way how a person lives, works or plays. It has been used in various sectors to automate tasks done by humans, including customer service work, lead generation, fraud detection and quality control. AI is also important in the entertainment industry, as it assists viewers in customising their preferred genres and recommends tailored content to them based on these preferences. It assists the editors, and other film-makers in producing Special Effects (“SFXs”) and Virtual Effects (“VFXs”) in movies. It helps automate post-production activities such as video editing and voiceover, thereby facilitating time and resource savings within the entertainment industry and contributing to increased production efficiency. However, in addition to the practical benefits that AI has brought about, its introduction has led to an insurmountable surge in crimes. Deepfake Technology is one such development resulting from AI. It can be defined in simple terms as a digital forgery. It manipulates an individual’s personal information and media to create content that contradicts their actual words and actions. Such information is disseminated and the general public is misinformed by data fiduciaries via social media. This study aims to contextualise deepfakes as an emerging technological threat. The study concludes the discussion by highlighting the role of the Digital Data Protection Act, 2023, as a potent tool against the menace of Deepfakes.
