Student Law Journal

Moving Beyond the Doctrine of Dilution in the Context of Well-Known Trademarks

Abstract This article seeks to argue against the doctrine of dilution for adjudicating on infringement of well-known marks and explores the doctrine of deceptive similarity as a potential solution. It establishes that the doctrine of deceptive similarity, as used by the court before the introduction of the Trademark Act of 1999, is not enough to Continue reading